We are committed to...
  • encouraging diverse points of view.
  • continuous reflection and on-going improvement.
  • collegial relationships and ethical leadership.
  • independent education options for families.
  • promoting the independence of our schools.
  • quality standards without standardization.
  • assisting schools in fulfilling their missions.

NWAIS Conferences, Workshops and Events

People are the Core of Advancement: Leveraging the Power of Partnerships

Date: Wednesday - February 10, 2021
Time: All Day
Location: Virtual Conference
9:00AM-3:30PM - Virtual Workshop



 People are the Core of Advancement: Leveraging the Power of Partnerships 

February 10, 2021, 9:30-3:30


Covid-19: This Has Been Officially Moved to A Virtual Event


Join an interactive workshop with your NWAIS development colleagues filled with meaty presentation and rich conversation. National thought leader, Jill Goodman, will present two sessions with guided discussion following each.


Workshop Agenda

9:30-10:00                    Welcome 

10:00-10:45                  Session 1: The Power of Parent Partnership: Retention, Advancement, and Volunteerism

10:45-11:00                  Q&A with Jill Goodman

11:00-11:30                  Reflective Tool and Break: Parent Engagement Rubric

11:15-12:00                  Small Group Discussion 

Lunch Break

1:00-1:15                      Welcome Back

1:15-2:00                      Session 2: Cultivating and Stewarding Major Donor Relationships

2:00-2:15                      Q&A with Jill Goodman

2:15-2:45                      Reflective Tool and Break: Development Activity Assessment

2:45-3:15                      Small Group Discussion

3:15-3:30                      Conclusion


Session Descriptions

Session 1: The Power of Parent Partnership: Retention, Advancement, and Volunteerism

All schools are committed to student retention and the experience of students should be the priority of every adult in the building. But, who prioritizes the experience of parents after the admissions process and through graduation? Is it the admissions office, the development office, the division heads, the parent association?

In this workshop we will identify Six Components of Parent Retention, with volunteerism as one key element. Participants will see the disconnect between what motivates parents and what motivates the school staff regarding parent involvement and will learn how to evaluate each program that involves parent volunteers for mission and brand alignment. We will explore the myths and realities of recruiting, managing, and stewarding effective parent volunteers and consider a new way forward.

Session 2: Cultivating and Stewarding Major Donor Relationships

How many times have you thought, or even said aloud, “We need to find bigger donors and more of them?” And how many more times has your board of trustees or head of school quietly refused to help you fundraise? Learn the steps to engage more members of the community in fundraising to cultivate an ethos of philanthropy at your school so that potential donors see your school as a stable, viable organization worthy of their support. Participants will learn to recognize the donor experience as front and center in all that they do. Relationship-building, communications, cases for support, fundraising events all must have the donor experience as a priority for the messages and efforts to yield the desired results.

Often stewardship of current or past donors is overlooked, causing missed opportunities and poor word of mouth. Participants will learn how to begin or enhance an intentional stewardship program. With a strategic vision, unified messaging, compelling cases for support, and a fired-up team of staff and volunteers, you will be able to confidently identify, attract and retain major donors.

About Jill Goodman

Jill Goodman is an executive mentor and consultant with a diverse range of skills across the non-profit and educational sectors. With over 20 years of experience in developing high-level strategy, executing and growing core programs to forward the mission of numerous independent schools and organizations, Jill’s intense listening skills have helped her develop a reputation for providing exceptional, solution-oriented results. A key to those results is her 360-degree understanding of the non-profit world – she has served as an administrator, staff member, grant maker, trustee, and volunteer.

Jill is well known for her presentations on topics surrounding educational advancement and strategic visioning and design. Her workshops have been well-received by audiences across the country. She is a frequent podcast guest and author on educational advancement topics. Jill helps organizations harness the combination of smart methodology, active listening, creativity, planning, and compelling messaging that is essential to stand out in today’s competitive non-profit landscape.

She is a graduate of Drexel University and calls Baltimore, Maryland home.



NWAIS Attendees

Early Bird: $65 if registration is completed by January 13, 2021

Regular: $85 if registration is completed after January 13, 2021

Non-NWAIS Attendees (anytime): $135


TO RECEIVE THE REGISTRATION DISCOUNT: Your registration must be complete and payment must be postmarked or received by the appropriate deadline.

For registrations completed by mail or online registrations with payment by check, payment must be postmarked by deadline date.

Online registrations paid by credit card must be completed by 11:59pm on the deadline date.


Cancellation Policy

Substitutions may be made any time prior to the conference. Written cancellations received by February 3, 2021 are eligible for a refund after a $25 cancellation fee. Cancellations received after February 3, 2021 are ineligible for any refund.

NWAIS is Going Paperless

All program materials will be provided electronically. If there are pre-event materials, they will be sent to you via email about a week prior to the event. Please "BYOD" (bring your own device) to access them at the workshop or if you prefer, print out the digital materials and bring them with you. We will not have hard-copy packets for attendees on-site.


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Northwest Association of Independent Schools
5001 California Ave. SW, Suite 112
Seattle, Washington 98136
T: 206.323.6137 • info@nwais.org
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