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How to Pivot From Mission to Brand to Growth in Enrollment and Fundraising

Date: Monday - April 08, 2019
Time: 9:00 AM to 6:00 PM
Location: Talaris Conference Center - Seattle, WA

One-Day Workshop + Evening Reception
This Event Has Reached Capacity and Registration Is Closed



How to Pivot From Mission to Brand to Growth in Enrollment and Fundraising


Workshop Arrival Information


Who Should Attend

Advancement professionals who work in enrollment management, admissions, development or communications are welcome to attend and are encouraged to particpate in teams.



9:00                 Arrival & Registration

9:30-3:30         Workshop

3:45-6:00         Reception with Heavy Hors D’oeuvres


Workshop Description

To ensure a strong financial future in an increasingly competitive environment, every independent school wants to stand out to prospective families and re-engage alumni and supporters. The million-dollar question for schools is how exactly do you make that happen, especially when targeting vastly different constituents, from Gen Z through The Greatest Generation?

In this interactive workshop, Maria Kadison will take you through the steps to develop and launch a brand strategy that drives enrollment, retention, and fundraising for your school. Through a review of best practices and real case studies, this foundational course will prepare you to take the EdwardsCo Academy Brand Certification test and to lead a successful rebranding effort at your school.

The Workshop will include:

  • The difference between mission and brand and why it’s important
  • How to articulate your distinctive brand, part 1
  • How to turbo-charge recruitment communications to boost growth
  • The key differences between parents and their Gen Z children and strategies to attract both


Workshop Facilitator: Maria LaTour Kadison 

Maria LaTour Kadison is the president and CEO of EdwardsCo and a trusted partner to senior leadership and trustees in independent day schools, boarding schools, and higher education institutions across the country. Under her leadership, EdwardsCo has doubled in size while adding recruiting and retention services to its robust brand and creative strategy offering. Kadison and the EdwardsCo teams have won more than 35 CASE and other industry awards for brand development, the overhaul of marketing materials, multi-media marketing, market research, and capital campaign communications. She is a graduate of the Wheeler School in Providence, RI as well as Emory University for undergrad and Yale for an MBA and MA in international relations.


Stay And Connect With Colleagues Over An Evening Reception

NWAIS will host an evening reception for workshop attendees at the Talaris Conference Center. Plan to stay and connect with colleagues and build your network of NWAIS Advancement professionals from throughout the region.



NWAIS Attendees

Early Bird (By March 25, 2019): $215

Regular (After March 25, 2019): $245


Non-NWAIS Attendees: $285


TO RECEIVE THE REGISTRATION DISCOUNT: Your registration must be complete and payment must be postmarked or received by the appropriate deadline.

• For online registrations with payment by check, payment must be postmarked by deadline date.

• Online registrations paid by credit card must be completed by 11:59pm on the deadline date.


Cancellation Policy

Substitutions may be made any time prior to the conference. Written cancellations received by March 4, 2019 are eligible for a refund after a $25 cancellation fee. Cancellations received after March 4, 2019 are ineligible for any refund.


NWAIS Has Gone Paperless

All program materials will be provided electronically.

If there are pre-event materials, they will be sent to you via email about a week prior to the event. Please "BYOD" (bring your own device) to access them at the workshop or if you prefer, print out the digital materials and bring them with you. We will not have hard-copy packets for attendees on-site.


NWAIS May Help Cover Travel Costs

The NWAIS travel reimbursement policy is designed to reimburse candidate and accredited member schools for some travel costs. This policy applies to a school’s total travel expenses (not the cost of rooms and meals), no matter how many people the school sends to the workshop. If your school spends more than $150 dollars on travel for this event and is traveling a distance greater than 250 miles you will be reimbursed a percentage of your expenses. Click here for more details



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Northwest Association of Independent Schools
5001 California Ave. SW, Suite 112
Seattle, Washington 98136
T: 206.323.6137 • info@nwais.org
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